Development of Small Tourism Enterprises in the Peripheral State of Kelantan

Author: Khairil Wahidin Awang,Alias Radam,Mohd Rusli Yacob
Publisher: UPM Press
ISBN: 9789673441402
Page: 250 m/s
Year: 2010
Price: RM54

Development of Small Tourism Enterprises in the Peripheral State of Kelantan provides a rare inside on a tourism phenomenon, which is characterized by features of economic backwardness, political incorrectness but industrious people. It gives readers an opportunity to understand and grasp with aspects of tourism development processes in a region where tourism is look upon as one of the economic drivers to move forward. This is an ideal supplementary reading for students of advanced Bachelor's and Post Graduate degrees as well as researchers.

The book unmasked the trajectory form of tourism development found in Kelantan, a state synonymous with being the cradle of the Malay culture, beginning with the central and state government policies that stipulate local economies and nurture the development of tourism-related enterprises, ending with the actual experience of entrepreneurs of small and medium-sized tourism enterprises in setting-up or to further grow their businesses. A political system inherited from the past further underpins the conflicts of interest between stakeholders, and as such persist in this form of development.